Advisor Playbook

Client Personas — Strategy & Referral Map

Two high-net-worth profiles, mapped to their core pain points, the most relevant tax & wealth strategies, and the VFO Collective referral partner for each — with every strategy linked to the speaker's slide deck.

How to use this

Pain → Strategy → Referral

Identify the client's profile, scan their pain points, then route each strategy to the right specialist. Click Deck on any card to download that speaker's Day 1 slides. Cards flagged Check fit have eligibility nuances noted below.

At a glance

Persona Comparison

 ① Business Owner — High Cash Flow② W-2 Professional — Appreciated Stock & RSU
Primary tax exposureOrdinary income (business profit)Capital gains + RSU ordinary income
First-choice leverRetirement plans / depreciation / entity structureCapital-gains deferral (QOZ) / gifting appreciated stock
Can offset W-2 / earned income?Yes — many in-business leversLimited → lean on O&G working interest (non-passive)
Exit / legacy focusEnterprise value + successionDe-concentrate position + estate planning
⚠️ Educational framework — not tax or legal advice. Suitability depends on each client's facts. Implementation must be reviewed by a CPA and attorney, with particular attention to passive vs. active treatment, at-risk (§465), passive activity (§469), and the distinction between W-2 wages and capital gains. Referrals map to Elite VFO Collective 2026 sessions.